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Quick note:

Looks like you are a Network Marketer. Awesome!

This training is geared toward those who want to make their own main marketing video.

We only recommend recording your own if you have experience on camera.

Main Video Pitch

Main Video Script Outline [Simple Version #1]

"Hey there, what's up? Thank you so much for your interest in my ad and I hope it really resonated with you. My guess is that you are looking to lose to the 9-5, maybe replace some income, pay some stuff off, or just become your own boss then this is something you probably going to want pay close attention to....

Hi, my name is (your name) and I help people just like you create freedom in their life by creating extra revenue from my proven system that I would love to tell you all about in a bit more detail on a quick call.

So stop defending your excuses for youself and take some action and fight for the life you DESERVE!

Click the button below, request a quick call with me, and I'll explain how this works in more detail.

You don't need to be good at sales, you don't need to spend a bunch of cash to get started, I won't be "hard selling" you on anything.

I'll ask you a few questions, you can ask me a few questions, and if by the end you're still excited... I will tell you what the next steps are.

First thing to do is, click the button below, request a call with me and I'll reach out.

Talk soon!"

 

Main Video Script Outline [Full Emotion Version #2]

Use this script if you are more confident or want to tug on the emotion strings a bit harder in your video. Either one will work. [Click Here To Download]

PRESENTATION
To be effective you'll want to:

Be confident and energetic in your presentation - you want to be passionate about what you do. People want to work with people who live and breathe what they do.

Have a conversational, friendly tone (when you present, pretend like you're talking to a close friend that could really use your product/service).

Your body language comes off as comfortable, genuine, and natural. Just be yourself! You're not going for a golden globe, you're not expected to be perfect. And honestly, even if they do expect you to be perfect are they the kind of people you want to work with anyway? (Hint: they're not.)

ENVIRONMENT
You'll want to make sure you have good lighting - set up your camera in front of a window and face the window during the day for great natural light.

Try to avoid empty rooms or tiled rooms - the sound waves will bounce all over the place and the quality of your video will be reduced.

For best audio (if you already have the resource) use an external mic. If you're using your phone you can use ear buds, if you're using a webcam you can use a usb mic, if you're using a dslr you can use an aux lapel mic.

Make sure there's not a lot of distracting background noise if you're recording in public.
Really, just be as natural as possible. Your life isn't on the line, this isn't make-or-break, it's just a quick video and the goal here is to demonstrate how cool it is to work with you and that you're legit. That's all. Don't stress out over the video, the more you practice the better you'll be and the more comfortable you'll become.

Remember to push them at the end to "click the button and request a call with me."

___________________________

WHEN YOU'RE DONE
Upload these videos to YouTube as "unlisted."

If you would like us to review your videos and give you our expert feedback please submit your YouTube video links in a ticket here:
https://marketingfunnelacademy.com/academy/support/

Remember, we need this video and the 3 funnel videos as soon as possible. This is top priority.

3 Video Training Series

THREE VIDEO TRAINING

These are a lot like your main video except they are supplemental information. Basically, the goal of your main video is to establish trust, rapport, credibility and drive them to request a call with you. The Three video training act as a reinforcement to that and also push to a call at the end of each one.

The 3 supplemental videos we see perform best:

  1. Tell your story and be relatable. Just connect with them and be real. Be sure to tell them to "Click the button below to request a call at the end."
  2. Tell a success story from other people in your business. If you've been doing this for a while you will have your own team/business builders that have done great under you. If you are new to Network Marketing you can probably find really awesome success stories on your companies website. Just watch a couple of those and tell them in your own words and push them to the call at the end.
  3. Again, the quickest way to do these videos is just tell stories. Use another great testimonial or case study from the main company or your downline to use as an example.

Final Tips:

Since each of these are a little further down the funnel from one another it might be a good idea to do a quick wardrobe change in between videos. 😉
MAKE SURE your call to action tells them to "Click the link below to request a call with me."

___________________________

Examples Video Series Video:

  1. Fun outside video just talking about time is of the essence. You can this same urgency in your video:
    https://youtu.be/7bkNLhkPB6U
  2. Here is a video talking about "freedom" that you may have seen in my own 3 video series. I like to make them "off the cuff" and stick to one topic. This one is about freedom:
    https://youtu.be/hnunuwkYYjk
  3. This was a quick video I made driving down the road (then sped up) at the begging. I get more into the "lifestyle" format in this video and tell the story of success with hard work, a smart system, and dedication... then what all of that brings when it comes to fruition:
    https://youtu.be/AKYwvc-StBQ

___________________________

WHEN YOU'RE DONE

Upload these videos to YouTube as "unlisted."

If you would like us to review your videos and give you our expert feedback please submit your YouTube video links in a ticket here:
https://marketingfunnelacademy.com/academy/support/

[/memb_has_any_tag][memb_has_any_tag tagid=1185]

Notice!

Looks like you are a Network Marketer. Awesome!

This training is mainly geared toward those selling their own high ticket program over the phone.

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Your Offer
(For those selling over the phone.)

Your CORE OFFER is where the "guts" of the training reside. Some standard formats for this include Modules and Lessons giving is training format for your students to go through on their own time in order.

Suggested Course Structure Formats:

8 Week Training/Coaching Program
Each week is a new core topic or module. Inside of each of those modules are 3-8 lessons that teach your students step by step.

90 Day Training/Coaching Program
Similar to the above but even though you can deliver all the training at once, your students will get access to you or your team for support for 90 days. This is a common time frame for coaching programs.

Annual Access
Giving them access for a full year really makes the lead feel confident that you will be there to help them and that you are here for the long haul. It can still be an 8 week program but you position it as you still be there for the other 10 months on their team helping.

Program Value Adders

Adding MORE Value To Your Training (= ability to charge higher fees)

1 on 1 "Kick Off Call
This is the special call you give your new clients to welcome them, reset their expectations, and get them pumped for your program.

Weekly Group Coaching
Invite all of your clients to join you on a group coaching call or screen-share meeting where you can train and teach everyone your program at once. This will save you TONS of time and allow everyone to learn together.

Weekly Group Open Office Hours / Q&A
Along with group coaching you can offer "Open Office Hours" strictly created for questions and answers sessions. Simply open it up and take one person at a time on and work through their road blocks or questions in a group setting.

Unlimited Email or Chat Support
When your clients or students have quick questions that can't wait until the next live session it is a great idea to have another avenue to get their questions answered quickly. When you see a trend in questions you can add these Q & A's to a page on your site to direct people to.

Private Facebook Group
Great way to allow your students to engage amongst themselves. Be careful that you don't have too little of a customer base before you launch this. If you offer a private FB Group with not enough users there will be no interaction and it could reflect poorly on your program and actually decrease the "perceived value".

ONE Offer Only

You do NOT want to create multiple product offerings when selling over the phone.

Create ONE killer offer and set the price.

The only thing you should be figuring out with the leads on the phone is what pricing plan works for them to get started. You SHOULD NOT be figuring out what version of your program is best for them. There should be only ONE.

Creating multiple program "levels" and pricing will convolute the sales process, make it more difficult to sell (which is opposite to popular belief), and make it harder to get to the money quicker.

If you have other programs to offer your clients you should ONLY offer those other options up AFTER they become a client on the main offer. Use those programs as up-sells to your existing buyers of your core program offering.

Finding Your Ideal Price Point

If this is a brand new offer and you have never sold it before but are confident that people want and need it, then I suggest you always start at a lower price than what you truly believe it is worth.

This will help you get your first initial deals in quicker, enable you to feel super confident on the phone for the first few sales, and allow you to build some momentum with sales and fulfillment.

After you start to feel very confident selling at this initial price... simply start asking for MORE money. It's that easy. You will eventually come to a point where you will feel that the price is just too high to close at a consistent percentage so then you can go back down a little bit and find the PERFECT price.

The perfect price will be where most of your calls are simply deciding either where to find the money to pay you OR which card to put it on.

When majority of calls do not blink an eye on the price and tell you they want in... you know you are on the correct track.

Pay Plans and Fast Action

Once you have honed in on your ONE OFFER you need to create a "core price" that you start with on your sales calls.

Let's say your core price point is $6k. You will then base your offer pricing around this core price point.

We like to use discount incentives for fast action. Getting your leads to make decisions quicker will free up a TON of follow time, massively lower lost deals, and increase cash flow.

If you are a service business where you or your team puts one on one time into your offering than I would suggest not going higher than a 2 or 3 payment option.

If you are a completely hands off coaching program than you can go for more quantity of buyers and make the pricing more desirable by spreading it out over a longer period of time.

Pricing structure example based off of a $6k Core Price Point:

Full Payment Pricing:

(Core Price after the 24 hours time)
$6k anytime standard price.

(24 Hour Decision)
$5k if you make a decision to get started with-in 24 hours of this call.

(Fast Action Decision)
$4k if you make payment over the phone before we hang up.

Payment Plan Options:

(2 Pay) $3k Today and $3k in 30 days.
(3 Pay) $2,100 Today then 2 more payments of $2,100 every 30 days.
(6 Pay) $1,250 Today then 5 more payments of $1,250 every 30 days.

Remember, you do not want to push these payment plans up front. Keep these in your pocket for clients who truly want your offer but simply can swing a full payment. You will be charging a higher finance fee but that is because you carry the risk of not getting paid but still providing your service or training.

Need some help? Let us know.