Adding filters to your Facebook Ad copy is probably the most effective way of increasing the financial quality of your leads.
When you are copy that gets people to "self screen" from your ad you will naturally drive more people away which will increase your cost per lead... BUT, at the same time, you will increase the quality of lead that DOES meet the "filters" or "screening" criteria.
Weave in these lines to your ad copy and re-launch to see how it effects the quality of lead you speak with. Nothing is 100% and you WILL still get people coming in that do not read or just flat do not care what you say and still want to come through the funnel - nothing you can do about that.
With that said... Here they are:
"It’s for YOU...
if you’re a big-thinker.
And you’d be fun to work with.
AND… you have a budget.
See, that’s called “the catch.”
That’s why this is NOT too good to be true."
"PS, if you're not willing to invest in yourself - this is not for you."
"PS, you must have a budget for this start. Nothing crazy. But some cash set aside to invest."
"PS, this isn't for you if you're pay check-to paycheck."
"PS, after you click and watch the video AND you like what you see... I'm going to try to sell you ;-)"
"PS, there is one "catch" - this isn't free. I'm not saying it will break-the-bank, but I'm no charity, either. ;-)"