Retargeting Walkthrough &
Ad/Image Example

Get ready to add another layer to your marketing by starting your own retargeting ad campaign to follow your leads online until they book.

In this training I'm going to give you some example ad copy to use (you'll want to download it and make it your own) and step-by-step guide on installation.

1. Prep Your Ad Copy and Creative

Download one of the two files (they are the same inside). Then also download the "Happy Shield" image to your computer for use in your ad setup on Facebook.

Once you have the ad copy file open on your computer make sure to make it your own and replace the URLs in the body with YOUR url to your video page.

(**COPY TIP - Quick tip for retargeting ad copy is to use one of the email followups we already wrote you. The first email with the FAQ's is typically solid email to edit and use in your retargeting ad on Facebook.)

If you're not sure of your links you can reference your shared google doc we sent you during delivery of your project OR just ask support to find it for you.

Download Ad Copy (.rtf file)


Download Ad Copy (.docx file)

Ad image

Right Click image, then click "Save Image As"

2. Setup Your Custom Audiences

Since we are only showing this ad to a very specific audience we need to tell Facebook WHO to show it to and not show it to. This is done pretty easily by using 2 custom audiences... Let's set those up now.

3. Setup Your Ad Campaign

Follow each step to the "T" and don't skip ahead. I'm going to walk through each step very specifically for you so you can simply "look over my shoulder".

-Campaign Setup at 0:13
-Ad Set (targeting/budget) at 1:04
-Ad Creative at 3:51