There are 3 main tiers of product/service price points to determine the flow of your funnel. The 'guts' of each funnel goal will be different depending on what tier your products or services price point falls into.
Low - $97 or Less Price Point
>> Facebook Ads/Traffic
>> Landing Page Offer/Opt In
>> Straight To Sales Page
>> Non Buyers Get Follow Up Emails Pushing Back To Sales Page
Mid - $197 - $997 Price Point
>> Facebook Ads/Traffic
>> Landing Page Offer/Opt In
>> Value Add such as Educational Webinar, Video Series, or Case Study
>> Send To Sales Page
>> Non Buyers Get Follow Up Emails Pushing Back To Sales Page
High - $997 and Up Price Point
>> Facebook Ads/Traffic
>> Landing Page Offer/Opt In
>> Value Add such as Educational Webinar, Video Series, or Case Study
>> Push To Free Consultation
>> Non Consultation Takers Get Email Follow Up Pushing Back
